Madison's Weekly Newspaper, Isthmus, picked up a story from local freelance journalist Marc Eisen. The story, one in a series on Madison's Next Economy, focuses on Brad Grzesiak's idea of creating a tech corridor on the East Side of Madison.

Several aspects of Bendyworks which are unique to the area are also featured prominently in the piece as are efforts of the team to draw and retain the creative class in the city.